If you’ve started your own business it is to be expected that you’ve started a small business. And given that you’ve just started it, you almost certainly don’t have too much cash for marketing and are reliant on your frequent customers. Nonetheless, you can make the most of your marketing potential by using local marketing sources, and through it, start relationships with people in your business community. This can be done in various different ways, and we are going to show you some of them in order to help you grow your business.
1) Local Marketing Preparation
First of all, you need to make sure that you have everything in place before you begin with your local marketing campaign. After that, be certain that your company is heard of about one month before you open it up. That way, everyone will be familiar with it. And if your business is already set up, you can re-brand it. It is best to hire a specialist for that kind of work. And then, you should start a website, where you will put everything about your products, directions how to get to your company, and your contact information.
2) Free Local Business Marketing
These days, in the age of internet, this has never been easier. You just have to start up a business account on social networks, and ask friends to like or share the page. Add photographs of your products and update your accounts on a regular basis, and write about all the great deals you have to offer. You can also start writing a blog, or get familiar with some of the journalists in your local newspapers. Also, tell people that they can write reviews of your company and products on your website. You can also try giving discounts to your local bloggers, and get them to tell people about your business.
3) Grand Opening Marketing
Make a majestic grand opening, to which you will invite all the major people of your local community. Try getting it promoted, and get in touch with the friends you have at the newspapers. You can also inform people that they can sign up for updates via e-newsletters, which would be terrific for your company.
4) Paid Local Business Advertising
Well, you can’t do anything for free; you have to spend some cash. Try seeing if you can hire an advisor who could tell you what to do. Also, you can advertise in a newspaper that is being read by your demographic. In addition, radio ads are perfect, and in particular during the time the employees get off work, and listen to their car radio. If you have enough money, you can buy billboards to advertise your company. But, the best thing would be to give out coupons; they’re great because you get to advertise, and your customers get to buy something per a cheaper price.
5) Word of Mouth
If you’re good at your business, most people will recognize it. And what is more important, they will start recommending you to their friends, neighbors and family members. Who says that honesty and hard work do not pay off?